Convention Bureau Italia – the organization that has been in charge of coordinating and promoting the Italian MICE offer for three years – launches Italy’s new communication campaign for the MICE sector at IMEX Frankfurt today at 4 pm, on the Italian National Tourist Board stand, D400.
The thing started off one year ago when Convention Bureau Italia, responding to its vocation of promoting a coordinated destination image on the international markets, involved its Preferred Partners – all qualified agencies of several years’ experience in the industry – in a contest called Capture Buyers’ Imagination. Many interesting proposals were assessed by Convention Bureau Italia’s Technical Committee according to their originality, versatility, message effectiveness and impact.
Italy, at hand is the title of the winning project, presented by +39 Italy, a renowned and award winning Italian Destination Management Company (DMC). The entire campaign is based on hands as a vehicle of Italian excellence and available to event organizers by making use of the foundational values of history and culture.